Thursday, 29 September 2016

08:15 - 09:00
Registration, Networking & Refreshments
09:00 - 09:10
President's welcome

Maxim Behar, President, ICCO & CEO, M3 Communications Group

09:10 - 09:20
Introductions

Francis Ingham, Chief Executive, ICCO & Director General, PRCA

09:20 - 09:40
A steadfast focus on talent with Karen van Bergen
Speakers

Karen van Bergen

Attracting talent, creating customized teams for clients, and fostering collaboration across agencies, disciplines, and geographies

09:40 - 10:20
Panel discussion
Talent with Gemma McCartney Beckie Akers
Speakers

Gemma McCartney Beckie Akers

Recruiting, retention and training, diversity, new and emerging roles, structure

10:20 - 10:50
The ‘leadership glass ceiling’ beyond gender with Rod Cartwright
Speakers

Rod Cartwright

Lessons: the good, the bad and the ugly

10:50 - 11:10
Networking & Refreshments
11:10 - 11:30
The Global Gender Pay Gap Survey with Angela Oakes Sue Hardwick
11:30 - 12:00
Understanding China with Scott Kronick
Speakers

Scott Kronick

Anchoring trust, the experiences and observations

12:00 - 12:45
Panel discussion
Emerging markets with Mohamed Al Ayed John E. Ehiguese

Achieving sustainable development in emerging PR markets
Information, innovation and education as drivers of growth

12:45 - 13:15
Managing diversity with Dr. Fatoş Karahasan

Insights from Turkey

13:15 - 14:15
Networking Lunch
14:15 - 14:45
Brand culture in the conversation age with Pascal Beucler
Speakers

Pascal Beucler

Why and how relating something is firstly relating to someone

14:45 - 15:25
Panel Discussion
Creative data with Fiorenza Plinio Hannes Kerstell*
Speakers

Fiorenza Plinio Hannes Kerstell*

A conversation around big data, research & analytics and creating winning creative campaigns

15:25 - 15:55
Turning companies into storytellers with Petra Sammer
Speakers

Petra Sammer

A storytelling workshop in 5 steps

15:55 - 16:15
Networking & Refreshments
16:15 - 16:45
Trust and reputation in organisations with Rupert Younger
Speakers

Rupert Younger

Lessons from the Oxford University Centre for Corporate Reputation

16:45 - 17:25
Panel discussion
Public affairs with Fredrik Lofthagen Caroline Wunnerlich Tangui van der Elst*
Speakers

Fredrik Lofthagen Caroline Wunnerlich Tangui van der Elst*

Today’s public affairs professional – at the heart of business strategy

17:25 - 17:35
Closing keynote with Elise Mitchell
Speakers

Elise Mitchell

18:30 - 22:00
Gala Dinner - hosted by PRCA

Ashmolean Museum (tickets sold separately)



Friday, 30 September 2016

08:15 - 09:00
Registration, Networking & Refreshments
09:00 - 09:10
Reflections

Maxim Behar, President, ICCO & CEO, M3 Communications Group

09:10 - 09:25
Next practices in public relations with Lord Peter Chadlington

Creating the consultancy of the future

09:25 - 09:55
The World PR Report 2016 with Francis Ingham
Speakers

Francis Ingham

09:55 - 10:25
Lessons from the UK Government Communication Service with Alex Aiken
Speakers

Alex Aiken

10:25 - 10:45
Networking Coffee
10:45 - 11:15
The merging of unlikely disciplines with James Nester
Speakers

James Nester

11:15 - 11:45
Innovation and the earned brand with Jennifer Cohan
Speakers

Jennifer Cohan

A global study of consumer attitudes toward brand innovation

11:45 - 12:30
Panel discussion
Communicating at the speed of culture with Neil Kleiner Sam Hodges*
Speakers

Neil Kleiner Sam Hodges*

Do we need to shift our focus to engineering scarcity to revalue content?

12:30 - 13:30
Networking Lunch
13:30 - 14:00
Behavioural insights and strategies with Matt Battersby
Speakers

Matt Battersby

An opportunity for PR

14:00 - 14:45
Panel Discussion
Can agencies build an analytics function that works? with Ali Gee Allison Adams
14:45 - 15:15
AMEC Integrated Evaluation Framework
15:15 - 15:45
Networking Coffee
15:45 - 16:35
Panel Discussion
Technology with Claire Bridges
Speakers

Claire Bridges

What's new, what's now and what you need to know

16:35 - 17:00
Closing Remarks
*Speaker to be confirmed
Please note that the programme is subject to change.