Thursday, 29 September 2016

08:15 - 09:00
Registration, Networking & Refreshments
09:00 - 09:10
Introductions with Francis Ingham, Chief Executive, ICCO & Director General, PRCA
Speakers

Francis Ingham  Chief Executive  ICCO & Director General  PRCA

09:10 - 09:20
President's welcome with Maxim Behar, President, ICCO & CEO, M3 Communications Group
Speakers

Maxim Behar  President  ICCO & CEO  M3 Communications Group

09:20 - 09:40
Keynote
A steadfast focus on talent with Karen van Bergen, Chief Executive Officer, Omnicom Public Relations Group
Speakers

Karen van Bergen  Chief Executive Officer  Omnicom Public Relations Group

Attracting talent, creating customized teams for clients, and fostering collaboration across agencies, disciplines, and geographies

09:40 - 10:00
Presentation
The Global Gender Pay Gap Survey with Angela Oakes, Co-Founder, Global Women in PR, Sue Hardwick, Co-Founder, Global Women in PR
Speakers

Angela Oakes  Co-Founder  Global Women in PR  Sue Hardwick  Co-Founder  Global Women in PR

Results from the first global gender pay gap survey.

10:00 - 10:40
Panel discussion
Talent

Recruiting, retention and training, diversity, new and emerging roles, structure

10:40 - 11:00
Networking & Refreshments
11:00 - 11:30
Presentation
Managing diversity with Dr. Fatoş Karahasan, Brand Consultant, Journalist Author
Speakers

Dr. Fatoş Karahasan  Brand Consultant  Journalist Author

Insights from Turkey

11:30 - 12:00
Presentation
Understanding China with Scott Kronick, President & CEO, Ogilvy Public Relations, Asia Pacific
Speakers

Scott Kronick  President & CEO  Ogilvy Public Relations  Asia Pacific

Anchoring trust, the experiences and observations

12:00 - 12:40
Panel discussion
Emerging markets with Mohamed Al Ayed, CEO, TRACCS; John E. Ehiguese, Founder and CEO, Mediacraft Associates Limited; ‎Kamal Taibi, Founder and Managing Director, Stratëus Group 
Speakers

Mohamed Al Ayed  CEO  TRACCS; John E. Ehiguese  Founder and CEO  Mediacraft Associates Limited; ‎Kamal Taibi  Founder and Managing Director  Stratëus Group 

Achieving sustainable development in emerging PR markets
Information, innovation and education as drivers of growth

12:40 - 13:40
Networking Lunch
13:40 - 13:55
Interview
Expert-led authentic content with Connor Kinnear, Chief Marketing Officer, Passle
Speakers

Connor Kinnear  Chief Marketing Officer  Passle

13:55 - 14:25
Presentation
Brand culture in the conversation age with Pascal Beucler, Senior Vice President & Chief Strategy Officer, Global, MSLGROUP
Speakers

Pascal Beucler  Senior Vice President & Chief Strategy Officer  Global  MSLGROUP

Why and how relating something is firstly relating to someone

14:25 - 15:00
Panel discussion
Creative data with Fiorenza Plinio, Head of Awards Development, Lions Festivals
Speakers

Fiorenza Plinio  Head of Awards Development  Lions Festivals

A conversation around big data, research & analytics and creating winning creative campaigns

15:00 - 15:30
Presentation
Turning companies into storytellers with Petra Sammer, Partner & Chief Creative Officer, Ketchum Germany
Speakers

Petra Sammer  Partner & Chief Creative Officer  Ketchum Germany

A storytelling workshop in 5 steps

15:30 - 15:50
Networking & Refreshments
15:50 - 16:20
Presentation
Trust and reputation in organisations with Rupert Younger, Oxford University Centre for Corporate Reputation, Saïd Business School
Speakers

Rupert Younger  Oxford University Centre for Corporate Reputation  Saïd Business School

Lessons from the Oxford University Centre for Corporate Reputation

16:20 - 17:10
Panel discussion
Public affairs with Fredrik Lofthagen, Chief Executive Officer, Interel; Caroline Wunnerlich, Managing Director, Brussels, FleishmanHillard; Tangui van der Elst, Director of European Government Affairs, WestRock
Speakers

Fredrik Lofthagen  Chief Executive Officer  Interel; Caroline Wunnerlich  Managing Director  Brussels  FleishmanHillard; Tangui van der Elst  Director of European Government Affairs  WestRock

Today’s public affairs professional – at the heart of business strategy

17:10 - 17:25
Keynote
Closing keynote with Elise Mitchell, CEO, Mitchell Communications & Dentsu Aegis PR Network
Speakers

Elise Mitchell  CEO  Mitchell Communications & Dentsu Aegis PR Network

18:30 - 22:30
Gala Dinner at Ashmolean Museum - hosted by PRCA (tickets sold separately)

Ashmolean Museum (tickets sold separately)



Friday, 30 September 2016

08:15 - 09:00
Registration, Networking & Refreshments
09:00 - 09:10
Reflections with Maxim Behar, President, ICCO & CEO, M3 Communications Group
Speakers

Maxim Behar  President  ICCO & CEO  M3 Communications Group

09:10 - 09:25
Keynote
Next practices in public relations with Lord Chadlington, Senior Advisor and Former CEO, Huntsworth
Speakers

Lord Chadlington  Senior Advisor and Former CEO  Huntsworth

Creating the consultancy of the future

09:25 - 09:55
Presentation
The World PR Report 2016 with Francis Ingham, Chief Executive, ICCO & Director General, PRCA
Speakers

Francis Ingham  Chief Executive  ICCO & Director General  PRCA

09:55 - 10:25
Presentation
Lessons from the UK Government Communication Service with Alex Aiken, Executive Director, Government Communications, UK Government
Speakers

Alex Aiken  Executive Director  Government Communications  UK Government

10:25 - 10:45
Networking Coffee
10:45 - 11:15
Presentation
What's changed and what hasn’t in the marketing world? with Ian Pearman, CEO, AMV BBDO
Speakers

Ian Pearman  CEO  AMV BBDO

11:15 - 11:45
Presentation
Innovation and the earned brand with Jennifer Cohan, President, New York, Edelman
Speakers

Jennifer Cohan  President  New York  Edelman

A global study of consumer attitudes toward brand innovation

11:45 - 12:25
Panel discussion
Communicating at the speed of culture with Neil Kleiner, Head of Social Media and Content, Golin London
Speakers

Neil Kleiner  Head of Social Media and Content  Golin London

Do we need to shift our focus to engineering scarcity to revalue content? 

12:25 - 12:55
Presentation
The merging of unlikely disciplines with James Nestor, UK/EMEA Executive Creative Director, Weber Shandwick
Speakers

James Nestor  UK/EMEA Executive Creative Director  Weber Shandwick

12:55 - 13:55
Networking Lunch
13:55 - 14:35
Panel discussion
Innovations in communications with Elayne Phillips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Communications; Candace Kuss, Director of Social Media, Hill+Knowlton Strategies
Speakers

Elayne Phillips  Head of Civil Service Comms & Internal Comms  Prime Minister's Office & Cabinet Office Communications; Candace Kuss  Director of Social Media  Hill+Knowlton Strategies

14:35 - 15:05
Presentation
Behavioural insights and strategies with Matt Battersby, MD, H+K Smarter  
Speakers

Matt Battersby  MD  H+K Smarter

 

An opportunity for PR

15:05 - 15:40
Panel discussion
Professional practice with Nick Tomlinson, MD & Founder, Paprika
Speakers

Nick Tomlinson  MD & Founder  Paprika

15:40 - 16:00
Networking Coffee
16:00 - 16:40
Panel discussion
Can agencies build an analytics function that works? with Ali Gee, Deputy CEO, FleishmanHillard Fishburn; Allison Adams, Insights & Planning Director, London; Research & Analytics Lead, EMEA, FleishmanHillard Fishburn
Speakers

Ali Gee  Deputy CEO  FleishmanHillard Fishburn; Allison Adams  Insights & Planning Director  London; Research & Analytics Lead  EMEA  FleishmanHillard Fishburn

16:40 - 17:25
Panel discussion
Technology with Claire Bridges, Founder, Now Go Create
Speakers

Claire Bridges  Founder  Now Go Create

What's new, what's now and what you need to know

17:25 - 17:35
Keynote
Closing remarks
*Speaker to be confirmed
Please note that the programme is subject to change.