Thursday, 29 September 2016

08:30 - 09:00
Registration, Networking & Refreshments
09:00 - 09:10
Introductions with Francis Ingham, Chief Executive, ICCO & Director General, PRCA
Speakers

Francis Ingham  Chief Executive  ICCO & Director General  PRCA

09:10 - 09:20
President's welcome with Maxim Behar, President, ICCO & CEO, M3 Communications Group
Speakers

Maxim Behar  President  ICCO & CEO  M3 Communications Group

09:20 - 09:40
Keynote
A fresh look at talent with Karen van Bergen, Chief Executive Officer, Omnicom Public Relations Group
Speakers

Karen van Bergen  Chief Executive Officer  Omnicom Public Relations Group

09:40 - 10:00
Presentation
The Global Gender Pay Gap Survey with Angela Oakes, Co-Founder, Global Women in PR
Speakers

Angela Oakes  Co-Founder  Global Women in PR

Results from the first global gender pay gap survey.

10:00 - 10:40
Panel discussion
Talent with Alex Robinson, Managing Director UK, Capstone Hill Search; Tanya Hughes, President, SERMO Communications; Mohamed Al Ayed, CEO, TRACCS; Susan Hardwick, Co-Founder, Global Women in PR; Ben Smith, Founder, PRmoment
Speakers

Alex Robinson  Managing Director UK  Capstone Hill Search; Tanya Hughes  President  SERMO Communications; Mohamed Al Ayed  CEO  TRACCS; Susan Hardwick  Co-Founder  Global Women in PR; Ben Smith  Founder  PRmoment

10:40 - 11:00
Networking & Refreshments
11:00 - 11:30
Presentation
Managing diversity with Dr. Fatoş Karahasan, Brand Consultant, Journalist Author
Speakers

Dr. Fatoş Karahasan  Brand Consultant  Journalist Author

Insights from Turkey

11:30 - 12:00
Presentation
Talent in China: Lessons from the East with Scott Kronick, President & CEO, Ogilvy Public Relations, Asia Pacific
Speakers

Scott Kronick  President & CEO  Ogilvy Public Relations  Asia Pacific

This talk will share lessons from running the leading international PR firm in China over the past 20 years. 

12:00 - 12:40
Panel discussion
Emerging markets with ‎Kamal Taibi, Founder and Managing Director, Stratëus Group; Elena Fadeeva, Honorary Chairwoman, AKOS Public Relations Association Russia; Edwina Chung, Associate Director - Hong Kong, Racepoint Global; Yomi Badejo-Okusanya, CEO, CMC Connect Burson-Marsteller, Nitin Mantri, CEO, Avian Media
Speakers

‎Kamal Taibi  Founder and Managing Director  Stratëus Group; Elena Fadeeva  Honorary Chairwoman  AKOS Public Relations Association Russia; Edwina Chung  Associate Director - Hong Kong  Racepoint Global; Yomi Badejo-Okusanya  CEO  CMC Connect Burson-Marsteller  Nitin Mantri  CEO  Avian Media

Achieving sustainable development in emerging PR markets
Information, innovation and education as drivers of growth

12:40 - 13:40
Networking Lunch
13:40 - 13:55
Panel discussion
How to blend and maximise the firm's brand with the brand of the individual? with Connor Kinnear, Chief Marketing Officer, Passle; David Gallagher, President, Growth and Development, International, Omnicom Public Relations Group; Paolo Cuomo, Chief Operating Officer, Charles Taylor Managing Agency
Speakers

Connor Kinnear  Chief Marketing Officer  Passle; David Gallagher  President  Growth and Development  International  Omnicom Public Relations Group; Paolo Cuomo  Chief Operating Officer  Charles Taylor Managing Agency

Almost all professional services firms are named after their founders or prominent employees, a practice pretty much unheard of in technology. This is no accident, it is because these firms are used by their customers precisely because they are a collection of bright and experienced individuals with knowledge of a particular field.

This panel will explore the relationship between the brand and the employees and how to maximise both to the benefit of all.

13:55 - 14:25
Presentation
Brand culture in the conversation age with Pascal Beucler, Senior Vice President & Chief Strategy Officer, Global, MSLGROUP
Speakers

Pascal Beucler  Senior Vice President & Chief Strategy Officer  Global  MSLGROUP

Why and how relating something is firstly relating to someone

14:25 - 15:00
Panel discussion
Creative data with Fiorenza Plinio, Head of Awards Development, Lions Festivals; Scott Kronick, President and CEO, Ogilvy PR Asia Pacific; Kat Thomas, Founder & Global Executive Creative Director, One Green Bean
Speakers

Fiorenza Plinio  Head of Awards Development  Lions Festivals; Scott Kronick  President and CEO  Ogilvy PR Asia Pacific; Kat Thomas  Founder & Global Executive Creative Director  One Green Bean

15:00 - 15:30
Presentation
Turning companies into storytellers with Petra Sammer, Partner & Chief Creative Officer, Ketchum Germany
Speakers

Petra Sammer  Partner & Chief Creative Officer  Ketchum Germany

A storytelling workshop in 5 steps

15:30 - 15:50
Networking & Refreshments
15:50 - 16:20
Presentation
Trust and reputation in organisations with Rupert Younger, Director, Oxford University Centre for Corporate Reputation, Saïd Business School
Speakers

Rupert Younger  Director  Oxford University Centre for Corporate Reputation  Saïd Business School

Lessons from the Oxford University Centre for Corporate Reputation

16:20 - 17:10
Panel discussion
Public affairs with Fredrik Lofthagen, Chief Executive Officer, Interel; Caroline Wunnerlich, Managing Director, Brussels, FleishmanHillard; Tangui van der Elst, Director of European Government Affairs, WestRock
Speakers

Fredrik Lofthagen  Chief Executive Officer  Interel; Caroline Wunnerlich  Managing Director  Brussels  FleishmanHillard; Tangui van der Elst  Director of European Government Affairs  WestRock

17:10 - 17:25
Keynote
Closing keynote with Elise Mitchell, CEO, Mitchell Communications & Dentsu Aegis PR Network
Speakers

Elise Mitchell  CEO  Mitchell Communications & Dentsu Aegis PR Network

18:30 - 19:30
PRCA Drinks Reception at Ashmolean Museum (all welcome)
19:30 - 22:30
PRCA Gala Dinner at Ashmolean Museum (tickets sold separately)


Friday, 30 September 2016

08:30 - 09:00
Registration, Networking & Refreshments
09:00 - 09:10
Reflections with Maxim Behar, President, ICCO & CEO, M3 Communications Group
Speakers

Maxim Behar  President  ICCO & CEO  M3 Communications Group

09:10 - 09:25
Keynote
Next practices in public relations with Lord Chadlington, Senior Advisor and Former CEO, Huntsworth
Speakers

Lord Chadlington  Senior Advisor and Former CEO  Huntsworth

Creating the consultancy of the future

09:25 - 09:55
Presentation
Innovation and the earned brand with Michelle Hutton, Chief Operating Officer, Edelman Europe
Speakers

Michelle Hutton  Chief Operating Officer  Edelman Europe

A global study of consumer attitudes toward brand innovation

09:55 - 10:25
Presentation
The World PR Report 2016 with Francis Ingham, Chief Executive, ICCO & Director General, PRCA
Speakers

Francis Ingham  Chief Executive  ICCO & Director General  PRCA

10:25 - 10:45
Networking Coffee
10:45 - 11:15
Presentation
What's changed and what hasn’t in the marketing world? with Ian Pearman, CEO, AMV BBDO
Speakers

Ian Pearman  CEO  AMV BBDO

With more change over the last 5 years than in the preceding 50, working out what still works for mass communication, and what doesn’t, has never been more difficult. This presentation attempts to untangle a few of the challenges.

11:15 - 11:45
Presentation
Winning the war for talent against new competition with Andres Wittermann, Executive Vice President EMEA & APAC, LEWIS
Speakers

Andres Wittermann  Executive Vice President EMEA & APAC  LEWIS

Agencies are increasingly fighting over talent not just against other agencies. Professional services consultancies in particular are competing here as well. At the same time GenY is very peculiar in their expectations and demands. Consultancies have to think hard how to win and retain talent. 

11:45 - 12:15
Presentation
Communicating at the speed of culture with Neil Kleiner, Head of Social Media and Content, Golin London  
Speakers

Neil Kleiner  Head of Social Media and Content  Golin London

 

In an age where we can access anything anywhere at any time, brands need to be more creative than ever with their output. But if everyone is talking at once, how do brands create true relevance with consumers, rather than just continue to p*ss them off? Do we need to shift our focus to engineering scarcity to revalue content? Is the future of CSR a commitment to stop polluting the internet with rubbish content and creepy ads? The session will look at how technology can help communications professionals develop a healthier relationship with digital noise.  

 

12:15 - 12:45
Presentation
Lessons from the UK Government Communication Service with Alex Aiken, Executive Director, Government Communications, UK Government
Speakers

Alex Aiken  Executive Director  Government Communications  UK Government

12:45 - 13:45
Networking Lunch
13:45 - 14:15
Panel discussion
Is there any point in keeping timesheets… is there any alternative? with Nick Tomlinson, MD & Founder, Paprika; Rory Tarabay, Director at Agency IT Solutions; Graham Goodkind, Founder & Chairman, Frank PR
Speakers

Nick Tomlinson  MD & Founder  Paprika; Rory Tarabay  Director at Agency IT Solutions; Graham Goodkind  Founder & Chairman  Frank PR

14:15 - 14:45
Presentation
Applying the science of human behaviour to the art of communications with Dan Berry, Behavioural Insights Strategist, H+K Smarter, Hill+Knowlton Strategies  
Speakers

Dan Berry  Behavioural Insights Strategist  H+K Smarter  Hill+Knowlton Strategies

 

An opportunity for PR

14:45 - 15:15
Presentation
RIP The Big Idea with James Nestor, UK/EMEA Executive Creative Director, Weber Shandwick
Speakers

James Nestor  UK/EMEA Executive Creative Director  Weber Shandwick

For decades the communications industry has searched for 'the big idea. With such rapid changes in technology, digital media and social behaviour, we’re in desperate need of a new model to guide us. Introducing the 'Spikey Idea'. I'll present several examples of Spikey thinking, including a couple of my own - from the Gnome Experiment, a campaign that became part of national curriculum in several countries. To a recent campaign to help end FGM for ActionAid.

15:15 - 15:35
Networking Coffee
15:35 - 16:15
Panel discussion
Can agencies build an analytics function that works? with Ali Gee, Deputy CEO, FleishmanHillard Fishburn; Allison Adams, Insights & Planning Director, London; Research & Analytics Lead, EMEA, FleishmanHillard Fishburn; Richard Bagnall, CEO, UK, SVP Europe, Prime Research; Chairman Elect, AMEC; Fiona Williams, Director, Public Relations, EMEA, Salesforce  
Speakers

Ali Gee  Deputy CEO  FleishmanHillard Fishburn; Allison Adams  Insights & Planning Director  London; Research & Analytics Lead  EMEA  FleishmanHillard Fishburn; Richard Bagnall  CEO  UK  SVP Europe  Prime Research; Chairman Elect  AMEC; Fiona Williams  Director  Public Relations  EMEA  Salesforce

 

16:15 - 17:15
Panel discussion
Innovations in communications with Russell Goldsmith, Founder, Audere Communications; Claire Bridges, Founder, Now Go Create; Candace Kuss, Director of Social Media, Hill+Knowlton Strategies; Julio Romo, Digital and Innovation Strategist, @twofourseven; Guy Stephens, Social Customer Care Consultant, IBM
Speakers

Russell Goldsmith  Founder  Audere Communications; Claire Bridges  Founder  Now Go Create; Candace Kuss  Director of Social Media  Hill+Knowlton Strategies; Julio Romo  Digital and Innovation Strategist  @twofourseven; Guy Stephens  Social Customer Care Consultant  IBM

17:15 - 17:20
President's message with Maxim Behar, President, ICCO & CEO, M3 Communications Group
Speakers

Maxim Behar  President  ICCO & CEO  M3 Communications Group

17:20 - 17:30
Keynote
Closing remarks with Steffan Williams, Group Managing Director, Newgate Communications; Chairman, PRCA
Speakers

Steffan Williams  Group Managing Director  Newgate Communications; Chairman  PRCA

*Speaker to be confirmed
Please note that the programme is subject to change.