Talent, Inspiration & Innovation: Creating the Consultancy of the Future

29 – 30 September 2016
Keynotes & Presentation – 20 – 30 minute sessions
Panel Discussions – 45 minute sessions
Academic & Agency – the agenda includes a mix of agency heads, researchers & academics, clients & technologists.

Talent

We’re talking people, recruiting, retention and training, diversity, new and emerging roles, structure.
The gender pay gap – shining light on the situation and taking action to resolve it
New and emerging roles – the PR skill set for 2016 and beyond
Improving the shades of diversity in Public Relations
Qualifications, training and CDP – the keys to PR’s recognition as a Profession
Trust and reputation in organisations – lessons from the Oxford University Centre for Corporate Reputation

Inspiration

We’re talking inspiring cases, personal leadership and powerful presence.
World PR Report 2016 – key trends and insight from the leading global PR industry report
Public Affairs – challenges and opportunities in a changing world
Creativity Matters – looking back on the best at Cannes Lions 2016
How to turn companies into storytellers – creativity / storytelling / communication
Entertainment and PR – exploring the ways talent and storytelling can elevate content into the cultural mainstream
Understanding China – anchoring trust, the experiences and observations

Innovation

We’re talking technology, social media and new products and services.
Merging of unlikely disciplines – going beyond traditional PR and pushing clients beyond their comfort zone
Can agencies build an analytics function that works? How to build and sustain research and analytics capabilities.
Sailing the seas of social media – encouraging and inspiring communities through active digital channels
Attitudes, behaviour and interests – a study of consumers in the digital age
A global perspective – a snapshot of public relations and innovations in the developing world

*Full programme will be announced shortly.