Date: Oct. 8
Dress code: Smart casual
Location: Rasimo1956
Time: 8pm – midnight
Welcome Coctail sponsoredd by Polpeo
Date: Oct. 9
Dress code: Black tie
Location: Feriye
Time: 6:30pm – 11pm
Full details >>
08:30 – 09:15
09:15– 09:30
Johna Burke, ICCO Summit Host
09:30 – 09:40
Grzegorz Szczepanski, ICCO President
Özge Uzun, IDA Chairman of the Board of Directors
09:40 – 10:00
Simon Shaw. Global Chief Creative Officer, Burson
VIEW DESCRIPTION
Why is it that every Cannes entry starts with earned first results? Over the last decade, the role of creativity has been on the rise in the earned first world, quietly yet surely moving from the consumer assignments into the corporate world. Today, it has never been more important to earn attention to build your reputation; reputation that matters not just in the corporate world but also to consumers and creativity has its role to play.
Are we maximising the potential of creativity and incorporating it into our agencies in the right way for today and the future?
Explore the lessons of ‘Quiet Revolution.’
10:00 – 10:15
Paul Holmes, Founder, PRovoke Media
VIEW DESCRIPTION
The world is now home to a PR agency valued at more than $1.5 billion. KKR was willing to pay a massive multiple of earnings for a majority stake in FGS—in part because the firm offers high-value services in high-stakes situations. Is FGS unique, or is there an opportunity for other firms to move up the value chain and become mission-critical to their clients?
10:15 – 11:00
Moderator: Rod Cartwright, Founder, Rod Cartwright Consulting
Kate Hartley, Co-founder, Polpeo
Deeptie Sethi, CEO, PRCAI
Thomas Fife-Schaw, Research Director, Ipsos UK
VIEW DESCRIPTION
In May, independent crisis communications consultant, Rod Cartwright, published ‘Reputation, Risk and Resilience – where are we now and what happens next?’– a summary and analysis of eight global reports on those interlocking topics from the past 12 months.
The report highlights an ever-lengthening list of interconnected top-tier risks, underpinning today’s polycrisis **[ – from geopolitical tensions, misinformation, polarisation and cybersecurity to the climate emergency, economic decline and the long-tail human impact of the Covid-19 pandemic]. However, it also provides a crucial reminder that with the right mindset, preparation and action, there is real opportunity lurking beneath the permacrisis.
As a foundation stone for this year’s Summit, Rod and a panel of the senior experts from Ipsos, Deloitte and Polpeo will explore how leaders can use risk management, crisis preparedness and resilience-building as sources of huge positive value, rather than viewing them as annoying, costly insurance policies.
11:00 – 11:20
11:20 – 11:35
Orla Graham, Insights Consultant, CARMA
VIEW DESCRIPTION
As guardians of reputation, PR and comms leaders will be the first called upon during a crisis or risk to an organisation’s reputation. But we’re often failing to properly measure, understand and prove the impact of communications on reputation. We’re failing to prove our own value.
11:35 – 11:55
PATRICK PENNINCKX, Head of Digital Development and Governance Department, Council of Europe
VIEW DESCRIPTION
In 2024, geopolitical landscapes are being shaped by new challenges, particularly the emergence of generative AI and its impact on the spread of disinformation. The confluence of pivotal elections in Europe and the United States, as well as ongoing conflicts like the war in Ukraine and the unrest in the Middle East, is creating fertile ground for the exploitation of digital tools to sway public opinion and destabilize governments.
The intersection of geopolitics, elections, and AI-driven disinformation represents a serious challenge for democracies and conflict zones alike. As generative AI continues to evolve, the potential for its misuse in influencing elections and shaping geopolitical conflicts will only grow. Governments, tech companies, and civil society must collaborate to address these threats. Otherwise, we risk a future where public trust in institutions, elections, and even the nature of reality itself is deeply undermined.
This session will explore the impact of generative AI and disinformation in Elections, disinformation in the war in Ukraine and in the Middle East, the Council of Europe’s work on internet and electoral campaigns and on countering the spread of online mis- and disinformation through fact-checking.
11:55 – 12:30
Moderator: Julian Boulding, Founder & President, thenetworkone
Bashir Mraish, Founder, Bashir Mraish Consultancy (BMC), Jordan
Agung S. Ongko, Partner & Strategy Director at RICE Communications, Singapore
Mary Njoki, Founder and CEO at Glass House PR, Kenya
Pragati Tiwari, Partner, Astrum, India
VIEW DESCRIPTION
For many leaders of our industry, the global narrative about major geopolitical events (wars, politics, elections, climate change, DE&I) is primarily shaped by the English-speaking western media.
But the world is changing.
This will be a pivotal session of the Summit. Two-thirds of the world’s population lives in Asia and Africa, but the first twelve speakers at this year’s Global Summit are all based in either Europe or North America.
In this panel, we will hear perspectives from agency leaders and strategists in the global East and South: from India, from Singapore, from Kenya, from Jordan.
You will hear the voices of independent business owners and leaders born, raised and living in your clients’ major growth markets of the next twenty years.
As globalism and globalisation wane, and conflict returns to the world: we need to understand the plurality of opinions, values, religions and cultures which will shape our futures.
12:30 – 13:00
Moderator: Maja Pawińska-Sims, Associate Editor, PRovoke Media
Ann-Marie Blake, Co-Founder, TRUE
Koray Camgöz, Chief Executive Officer, The Taylor Bennett Foundation
VIEW DESCRIPTION
As global economic uncertainty continues, it’s clear that diversity, equity and inclusion is not only slipping down the corporate agenda after the pledges of 2020, but is being subject to backtracking and even backlash. Underrepresented talent still doesn’t feel at home in the communications industry, and confidence that employers are still prioritising DEI is dropping.
This is further complicated by a growing realisation that global DEI initiatives – often led from US-based multinationals – cannot be “one size fits all”: cultural understanding, regional nuance and appropriate, tailored measures of what progress looks like are critical.
In this conversation with DEI leaders, we look at how PR agencies and in-house teams can steer a path forward and reinvigorate the DEI story, to ensure underrepresented professionals around the world are given equal access to opportunities in the industry.
12:30 – 13:00
Reto Wilhelm, CEO Panta Rhei, Leading Swiss Agencies, ICCO Board Member and CMS Chair
Jürgen Gangoly, CEO Skills I Team Farner, PRVA, ICCO Board Member, CMS Auditor at AgencyExperts
VIEW DESCRIPTION
Since 2004, ICCO has been setting and further developing the global industry standard for quality in PR. With the ICCO Consultancy Management Standard (CMS) helps PR consultancies worldwide establish professional quality management systems, reduce errors, and boost commercial success. In this breakout session, quality-certified agency managers and CMS auditors will present the latest version of ICCO’s CMS (IV) and address key questions on achieving certified quality and elevating agency management to meet international standards.
Topics covered will include:
This breakout session is designed for agency owners and managers looking to improve their business processes, enhance quality, and drive commercial success. It is also ideal for representatives of national PR associations interested in offering a quality management and certification scheme to their member agencies.
13:00 – 14:00
14:00 -14:20
Kerem Sabuncu, Chief Strategy Officer, Ogilvy
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The session will explore the evolution of the creator economy, uncovering strategies for success in today’s dynamic social media era.
14:20 – 15:00
Moderator: Paul Holmes, Founder, PRovoke Media
Roman Geiser, CEO & Managing Partner, Farner Consulting AG
David Blois, Managing Partner, M&A Advisory
Patrik Schober, Managing Partner, PRAM Consulting
VIEW DESCRIPTION
A panel of agency leaders will discuss the critical issues facing PR agency leaders in a transformative time for the profession. How has the influx of private equity money changed the equation; how will the competitive landscape change; how will technologies like AI impact the agency business; how will we attract the new talent we need to meet these new challenges?
14:20 – 15:00
Oeindrila Biswass, Co-chair, Next Gen Board, ICCO
Morten Vester Haldrup, Co-chair, Next Gen Board, ICCO (online)
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Next Gen Group – its formation, accomplishments to date, and future direction.
15:00 – 15:30
Moderator: Aydin Sun, CEO, Faselis
Erdinç Ergenç, Senior Financial Journalist, Forbes
Kerem Ayırtman, CEO, Communication Partner
VIEW DESCRIPTION
In today’s digital world, corporations face various challenges in managing access to their critical digital assets such as press releases, financial reports, and executive photos. In this panel, we will bring together leading figures from the public relations, corporate communications, and media sectors to discuss the current issues related to accessing digital assets. We will also exchange ideas on actionable strategies and innovative solutions to overcome these challenges. Participants will gain practical methods and best practices to help their organizations manage digital assets more effectively.
15:00 – 15:30
Iskren Lilov, Head of Marketing and Communications, Ruepoint
Agung S. Ongko, Partner & Strategy Director at RICE Communications
José Aguiar, Vice President of APECOM – Portuguese Association of PR Agencies, Founding Partner of ALL Comunicação
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This session is based on key findings from the 2024 global collaborative survey on the relationship between PR and Media. The panellists will share exclusive insights from the survey’s findings, showing the state of the PR-Media relationship worldwide and discussing best practices to address the most prevailing challenges.
15:30 – 15:50
15:50 – 16:10
VIEW DESCRIPTION
Should businesses remain neutral on social and political issues, or should they advocate for causes important to their workforce? This talk explores the rise of ‘anti-woke’ activism and the challenging decisions organizations face when taking a stand on social issues while managing potential backlash.
16:10 – 16:20
VIEW DESCRIPTION
Insight Track 2024, a fresh outlook report on B2B technology PR and Marketing, digs into our industry’s objectives, needs, and pain points in the next three years. This presentation will share the findings of in-person interviews with 21 marketing and communications executives in Northern and Central Europe. Key themes include the rise of AI, changing operational environment, evolving strategic horizons, and the requisite of thought leadership supremacy in the age of AI. The presentation will highlight the business implications for both agencies and clients, with an objective to spark a discussion on the future of our industry.
16:20 – 16:30
Stuart Bruce, Co-founder, Purposeful Relations
VIEW DESCRIPTION
16:30 – 17:05
Moderator: Stuart Bruce, Co-founder, Purposeful Relations
Viroslava Novosylna, CEO & Founder, SLOVA Tech PR, Co-founder, Wtech
Juha Frey, Managing Director, Netprofile
Hemant Gaule, Dean, SCoRe
VIEW DESCRIPTION
17:05 – 17:20
Nitin Mantri, Regional Executive Managing Director for APAC, WE Communications, and Group CEO, Avian WE
VIEW DESCRIPTION
Brands bold enough to break out of category norms and bend the oft unspoken rules of corporate communications will make the biggest impact in the future of our industry, not only on their own brand reputations, but on people and planet too.
In this session, attendees will:
Examine three habits of future-forward bold brands across industries who are deviating from the rulebook when it comes to both communicating social and environmental impact or commitments, and brand building in general with tangible advice for applying this rule-bending to your own brands.
Focused sections:
17:20 – 17:30
Grzegorz Szczepanski, ICCO President
08:30 – 09:20
09:20 – 09:30
Johna Burke, ICCO Summit Host
09:30 – 09:40
Massimo Moriconi, ICCO Global Vice President
Özge Uzun, IDA Chairman of the Board of Directors
09:40 – 09:55
Farzana Baduel, CEO of Curzon PR
VIEW DESCRIPTION
Horizon scanning is identifying emerging trends, risks, and opportunities that could impact the future landscape of communications. For PR professionals, it means staying ahead of the curve, anticipating challenges, and shaping strategies that ensure resilience and relevance in a rapidly changing world.
09:55 – 10:10
Susan Hardwick, Founder and President, GWPR
VIEW DESCRIPTION
Global Women in PR present the findings from their 2024 Annual Index – the only in-depth global survey for women working in the PR and Communications industry
10:10 – 10:40
Moderator: Maja Pawinski Sims, Associate editor, EMEA PRovoke Media
Susan Hardwick, Founder and President, GWPR
Louise Jacobson, Managing Partner, Brazen MENA, Board Member of GWPR MENA
Ariane Rolland, President & Co-founder, GWPR France
Viroslava Novosylna, Founder, SLOVA Tech PR, Co-founder, Wtech
VIEW DESCRIPTION
10:40 – 11:00
Natalya Yemchenko, Chief Corporate Affairs Officer, System Capital Management (SCM)
VIEW DESCRIPTION
This session will delve into how System Capital Management (SCM), historically the biggest investment company in Ukraine, has navigated significant upheavals due to the war. It compelled use either to give up major assets, including a media group, or see their total destruction, like Azovstal. And thus, redefine our business approach amidst new challenges.
Natalya Yemchenko will focus on SCM’s strategic response in public affairs and communications, emphasizing how they’ve maintained industry leadership through strategic stakeholder engagement and effective crisis communication. This includes cultural diplomacy through football club Shakhtar, sustaining their metallurgical influence in Italy with Metinvest and spearheading green energy initiatives with DTEK.
This presentation will offer insights into effective public affairs management during crises, showcasing how SCM has leveraged communications to reinforce relationships and manage perceptions. The discussion will highlight how emotional intelligence and empathy have become essential in communications efforts.
Participants will learn about the critical role of strategic communications in transforming challenges into opportunities for growth and stronger stakeholder connections.
11:00 – 11:20
11:20 – 11:40
Tarun Nagrani, Director, Communications for South Asia, Mastercard
VIEW DESCRIPTION
India is one of the world’s most dynamic and fast-growing economies, offering immense opportunities for multinational companies across various sectors. However, operating in India also entails navigating a complex and evolving regulatory and socio-political landscape, which can pose challenges for organizational success and sustainability. Therefore, a robust and well-crafted policy communications strategy is essential for ensuring compliance, showcasing alignment with public policy priorities as well as with public discourse in the country, and fostering positive relationships with diverse stakeholders.
11:40 – 11:55
Dr. Onur Varol, Assistant Professor, Sabanci University
VIEW DESCRIPTION
The unprecedented growth in social media use and large-scale information collection pose new threats, but also offer new opportunities. Modeling and managing complex interactive systems requires the analysis of social and technological signals to gain new insights into human society and individual behavior. Online social networks play an essential role in our access to information and are a good proxy for studying population-level behavior patterns and individual-level predictions.
In this presentation, Dr. Onur Varol will share his research into the analysis of various account behaviors, ranging from social bots disseminating misinformation to coordinated activities during political campaigns and elections. He will also introduce the dataset collected and the system developed for the #Secim2023 project, which was utilized to study the recent Turkish presidential elections. Additionally, Dr. Varol will offer a brief overview of other ongoing projects within the VRL lab at Sabanci University.
11:55 – 12:35
Moderator: Lorenzo Brufani, Founder & CEO, Competence
Massimo Moriconi, General Manager & CEO, Omnicom Public Relations Group Italy
Peter Wilson, Head of Digital Reputation, FleishmanHillard EMEA
Emre İlkan Saklıca, Director, Teyit.org
VIEW DESCRIPTION
The panel will explore critical themes surrounding the complexities of misinformation, the evolving role of generative AI, and effective strategies for media literacy and fact-checking. This is an essential conversation for anyone invested in understanding the implications of information disorder on society and communication.
12:35 – 13:15
Moderator: Nitin Mantri, Regional Executive Managing Director for APAC, WE Communications, and Group CEO, Avian WE
Oeindrila Biswas, Co-chair, ICCO Next Gen Board
Hemant Gaule, Dean, SCoRe
Iskren Lilov, Head of Marketing and Communications, Ruepoint
VIEW DESCRIPTION
Each generation brings unique perspectives, and Millennials are now both intrigued and concerned by the rise of Gen Z in the workplace. Despite common myths, today’s young professionals are proving to be pragmatic, resourceful, and innovative, reshaping industries with their fresh approaches. This panel will dive into the findings of the ICCO Next Gen Survey, exploring the key drivers, opportunities, and challenges faced by the next generation of PR professionals, and what this means for the future of the industry.
13:15 – 14:15
14:15 – 14:45
Moderator: Girish Balachandran, Founder, ONPURPOSE
Marjan Blumberg, Strategic Communications & Advocacy Consultant, UNDP
Lars Voedisch, Group CEO, PRecious Communications
Erdem Koch, Founder, Erdem Koch Consulting
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This session will discuss the fatigue in climate communications and how to break through with a real life example of the Weather Kids Campaign. It will also discuss the communications industry’s role in climate change and why it’s time to flip the switch. Speakers will discuss how to make climate communications more inclusive by bridging voices from the Global South and North to effect real change.
14:45 – 15:00
Jack Everley, Account Director, Ready10
Dana Hanna, Senior Creative Strategist, Ready10
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A brand partnership with IKEA to launch the FLÖDD Collection. A series of buoyed cribs, highchairs and changing tables, to show our audience what the world will look like for future generations, if they don’t take action now.
15:00 – 15:15
Julia Kütnaroğlu, Client Experience Manager, Weber Shandwick Türkiye
Mikael Öznigolyan, Corporate Communications Specialist, TAB Gıda
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The presentation covers the communication plan we developed to boost Turkey’s tourism activities and attract investors to the country following the Ukraine-Russia war, which was our focus during Young Lions 2022.
15:15 – 15:35
15:35 – 16:00
Erdem Koch, Founder, Erdem Koch Consulting
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Trust has shifted from traditional media to influencers and peers, and now AI is emerging as the next trusted entity. By examining audience behavior and trust dynamics, we’ll explore how AI’s role in content creation, decision-making, and public discourse could reshape communication.
16:00 – 16:30
Moderator: Grzegorz Szczepanski, ICCO President
Bulgaria – Iva Grigorova, Director PR Business, MSL, Publicis Groupe Bulgaria
Kazakhstan – Assel Karaulova, President & CEO, PG Communications / Kazakhstan Press Club
Turkey – Gonca Karakas, CEO, Effect Burson
VIEW DESCRIPTION
16:30 – 16:45
Massimo Moriconi, ICCO Global Vice President